Following the guidance of my teacher, I looked into the codes and conventions Lana's music videos follow, and additionally I analysed the technical aspect to her videos.
 |
| Video Games |
Originally Lana's video were very concept based. Her budget was small- and she edited the footage together herself. The music video features her singing and lots of vintage film included- establishing shots, animation, and lots of shots of people- mostly being mid shots.The length of shot ranges from a quick 1 second glimpse to 3/4 seconds for longer shots. Unusually dialogue of a drunk movie star can be heard when she sings 'He holds me in his big arms, drunk and I am seeing stars', which although links to the lyrics is usual to see random footage layered over a song. The location I assume is New York, also features glimpses of the Hollywood sign in Los Angeles, and vintage suburbial shots.
 |
| Born to Die |
Now as an established star, her larger budget can be seen in the production of Lana's song 'Born to Die'. This is shown in the editing in particular is a lot slicker, and even the use of CGI- the tigers who join her on her throne. Unlike video games, there is also a diverse range of shots used: establishing, wide shots, over the shoulder, close ups, mid shots. The movement of the camera is also a lot more fluid, for example a close up pans out to a long shot at the end. Born to Die also follows a narrative, so we follow Lana through a variety of settings. Overall, this video shows a massive development of Lana's house style- the dark imagery and narrative we see is fitting to the artists voice and styling.
No comments:
Post a Comment