I made an online survey which I shared on various personal social media accounts, to help decide on a plan for creating my music video. I will be analyzing the results in this blog post.
As the opening question to my survey, I asked the gender of the person who was answering. The results showed that 9 females and 6 males answered my questionnaire, which will benefit me in knowing what music video characteristics appeal to each gender. These preferences can then be replicated in my video, so my product can be fitting to my target audience.
Continuing to add context to my results, I asked the age of the participant. The most people who answered where aged '17 and younger', with the second most popular category being '50 and older'. There is a large range in the data, which will be useful in showing how age as a variable, effects your taste in music to how you access the content.
For question 3, I asked what genre of music people enjoy listening to. Pop music was the most popular, followed by Rock, then Rap and Hip-hop - which were equally enjoyed. My data shows that pop music and rock music is enjoyed by a diverse group of participants, in comparison to rap and hip-hop which were solely enjoyed by younger participants.
The next question I asked people how often they watch music videos. 6 people answered rarely, 3 people answered daily, and the rest fine-tuned there watching habits in to smaller sections. Although 'daily' and the smaller subsections amounts to more than rarely, this data shows there is a lot of people who do not watch music videos often. I think this is related to the popularity of streaming, which is led to the demise of watching music videos on MTV etc.
For question 5 I asked an open question about what was the last music video my respondent watched, and then asked if they enjoyed it. Due to the open nature of this question, my results were extremely varied- from a live performance by Andrew Rieu to Katy Perry's chained to the rhythm. When I closely analysed the comments, it was apparent that my younger participants watched music videos of current chart songs - regardless of if had an interest in more unusual genres. There wasn't really a data pattern to learn from my older respondents- they generally searched up obscure, old songs.
For question 6, I asked people how they access music videos. YouTube was by the far the most used way to access this content. I think the factors of it being free and convenient, makes it an appealing way to view music videos.
I continued by asking what type of music video people enjoy watching. Narrative was the most popular, but live performances were also well received. Concept and animated were less favoured, which suggests people enjoy connecting to the artist through watching them tell a story / perform.
I then asked my participants to rank the features of a music video to decipher what variables were most important in making a successful music video. These results show that there isn't one overbearing feature that makes a successful video- however having strong actors and relevance to lyrics were seen as important.
The last two questions were asked in aiding the direction I want to take my project in - this question concerned the setting of my music video. The woods were the most popular answer, which suggests people enjoy a calm, natural feel to a sensitive love song. The beach and a city setting also settings to consider- although they are vastly different from each other. I will be choosing the setting that I think is most fitting to the lyrics and feel of the video.
The last question I asked was about the colour scheme / theme of the video. These results were indecisive in what colours should be used, suggesting there isn't a well known colour / theme associated with Indie. This suggests I should look at the artists work, to help decide on what will be appropriate for my own work.
