Digipak analysis: Born To Die (The Paradise Edition)

Front cover

The front cover shows a medium closeup of Lana Del Rey, with a tropical swimming pool location visible behind her. She is positioned looking directly at the camera which represents her as being powerful and serious. Lana's usual styling conventions have been followed with her hair styled wavy, and with her being pictured in a signature nude lipstick and pout. A sans serif font has been used for the artists name and title of the album, this allows for easy reading, and is recognized as her branding- as the same font has been used on multiple album covers. The gold graduated font, has connotations of wealth, which builds relation to the album- with relationships with wealthy/ powerful men as a common theme in her songs. The album also has a 'Parental Advisory' sticker, used by the British recorded music Industry, to indicate audio recordings that have explicit language or inappropriate references.

Back

The back cover contrasts the front cover by being a lot more dull in colour. However Lana's vintage convention has been reinforced by the usage of an old delicate illustration, as the back cover image. This image has connotations of mystery, as it looks like it could have originated from a vintage-dark fairy tales book for children- like Grimm's fairy tales. A cursive font has been used for the titles, which gives an impression of sophistication. The production team have been credited and the barcode has been placed at the bottom.

Disc

The disc is black, with two roses positioned off center. The iconography of roses suggests a notion of love or passion, which has been contradicted by the colour being drained from them. This suggests an idea of a 'tainted love', which is the subject of the relationships described in her songs.

Lyric Booklet

The lyric booklet solely displays the lyrics of the song. The same sans serif font has been used for the titles of the songs, with a lighter-simpler font used for the actual lyrics. The lyric book follows the same colour theme with black text and 'gold flecks' dispersed over the pages.