Improvement: Additional Filming Timetable

Table 

I created a table to make the most use of my additional filming day (Saturday 2nd, Sunday 3rd). I have used the ideas used from my mood board, to help inspire my shots that will be used to fill the additional time. 

Comparative Mood board

First Draft of Video Editing

I received feedback based on my first draft by my peers in my class today. I was credited for choosing a suitable actor to sing this song, and people liked my choice of mise-en-scene (costume's and props). My video was also described as 'professional' as my lip-syncing was described as 'spot on', and I had applied suitable video filters. However I was informed that at 2:44, my footage had a cut where the angle my artist was being viewed din't changed, making it confusing for my viewers. To improve my music video I will consider using a concept/filler clip so my footage doesn't cut to my artist again, or I will re-film these lyrics.

JONES

Great examples of digipaks Emily! I think you have analysed them well - think about what features you would use in your own digipak.

I like the different experimentation with the vintage shots and editing software. This will make your final product sophisticated and effective. I really like the shot of the roses as the vintage overlay doesn't take away from the brightness of the colour.

Have a think about which technique you prefer for your film and why? Does one have a particular advantage over the other? Personally I like the aged, vintage look of the first editing you did with the water. However the colour is much more vivid with the second effect. You could try replicating a shot with the alternative editing software to get a direct comparison.

Editing Update

Since finishing filming, I have spent additional time investigating possible software and I have thought about the technical logistics to maximize the time I have to edit. One of the biggest editing challenges I have to face in this project is the montage-like vintage film shots intermitted between the modern day shots of my artist singing. Since my post 'experimenting with vintage film', I have discovered the editing platform Adobe Premiere Pro, and today have experimented with another technique to get a cropped vintage film effect.

Digipak analysis: Born To Die (The Paradise Edition)

Front cover

The front cover shows a medium closeup of Lana Del Rey, with a tropical swimming pool location visible behind her. She is positioned looking directly at the camera which represents her as being powerful and serious. Lana's usual styling conventions have been followed with her hair styled wavy, and with her being pictured in a signature nude lipstick and pout. A sans serif font has been used for the artists name and title of the album, this allows for easy reading, and is recognized as her branding- as the same font has been used on multiple album covers. The gold graduated font, has connotations of wealth, which builds relation to the album- with relationships with wealthy/ powerful men as a common theme in her songs. The album also has a 'Parental Advisory' sticker, used by the British recorded music Industry, to indicate audio recordings that have explicit language or inappropriate references.

Back

The back cover contrasts the front cover by being a lot more dull in colour. However Lana's vintage convention has been reinforced by the usage of an old delicate illustration, as the back cover image. This image has connotations of mystery, as it looks like it could have originated from a vintage-dark fairy tales book for children- like Grimm's fairy tales. A cursive font has been used for the titles, which gives an impression of sophistication. The production team have been credited and the barcode has been placed at the bottom.

Disc

The disc is black, with two roses positioned off center. The iconography of roses suggests a notion of love or passion, which has been contradicted by the colour being drained from them. This suggests an idea of a 'tainted love', which is the subject of the relationships described in her songs.

Lyric Booklet

The lyric booklet solely displays the lyrics of the song. The same sans serif font has been used for the titles of the songs, with a lighter-simpler font used for the actual lyrics. The lyric book follows the same colour theme with black text and 'gold flecks' dispersed over the pages.

Digipak analysis: 1989 - Taylor Swift

Cover

The front cover of Taylor's album 1989, is a cut-off  Polaroid picture of the artist. Polaroid pictures are an example of an old technology- as they were used prior to digital photography. This gives the album a 'vintage feel', which is particularly clever because it comes at a time where there has been a resurgence of interest in old technology: Vinyl and Record players. The cover is unconventional in that Taylor doesn't fully feature on it- this is more likely to be seen in the indie genre of music. However, Taylor's signature red lipstick - which are even referenced in her songs 'Style' and 'Wildest dreams', can be seen which makes her recognizable.

Both her initials and the album title look like they have been drawn in by pen, making the album feel personal. Furthermore the date, 1989, was chosen because it was her year of birth. As an audience we are positioned to like her, as Taylor is presented an an authentic person.

Back Cover

The back of the digipak shows continuity by using a Polaroid picture of Taylor's face, which links to the image on the front cover. The tracks, barcode, and record company's logo are also displayed on the back. The logo for 'Big Machine Records' has also been stylized into a doodled version, which builds on to the handwritten theme. The numbering for the songs also follows this theme by using the same marker pen writing style. A typewriter font has been used for the names- which further the semantic field of old technology.

Disc

Following the typical conventions of a digipak, the CD follows the same theme as both the front cover and back cover. Taylor Swift does not appear on the disc itself, however the same design on her jumper is shown on the disc.

Lyric booklet

Inside the album there is a book with the song lyrics written in it, the book also features more Polaroid pictures - all featuring Taylor.

Textual Analysis of band website

Click in far right corner for expanded view