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| Cover |
The front cover of Taylor's album 1989, is a cut-off Polaroid picture of the artist. Polaroid pictures are an example of an old technology- as they were used prior to digital photography. This gives the album a 'vintage feel', which is particularly clever because it comes at a time where there has been a resurgence of interest in old technology: Vinyl and Record players. The cover is unconventional in that Taylor doesn't fully feature on it- this is more likely to be seen in the indie genre of music. However, Taylor's signature red lipstick - which are even referenced in her songs 'Style' and 'Wildest dreams', can be seen which makes her recognizable.
Both her initials and the album title look like they have been drawn in by pen, making the album feel personal. Furthermore the date, 1989, was chosen because it was her year of birth. As an audience we are positioned to like her, as Taylor is presented an an authentic person.
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| Back Cover |
The back of the digipak shows continuity by using a Polaroid picture of Taylor's face, which links to the image on the front cover. The tracks, barcode, and record company's logo are also displayed on the back. The logo for 'Big Machine Records' has also been stylized into a doodled version, which builds on to the handwritten theme. The numbering for the songs also follows this theme by using the same marker pen writing style. A typewriter font has been used for the names- which further the semantic field of old technology.
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| Disc |
Following the typical conventions of a digipak, the CD follows the same theme as both the front cover and back cover. Taylor Swift does not appear on the disc itself, however the same design on her jumper is shown on the disc.
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| Lyric booklet |
Inside the album there is a book with the song lyrics written in it, the book also features more Polaroid pictures - all featuring Taylor.
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