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| Current Initial Opening- Draft Two |
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| Lana Del Rey's Ride Video |
Since publishing my first draft, I have thought about adding a title to my video. I have considered using this editing technique partly to be representative of Lana's video styling and also to help create a differentiating factor between the start of the video and the end (as I have since decided a looping technique is an effective structure for my video).
Prominently Lana's videos do not use titles- the first shot fades in. However, her music video Ride which is almost like a short film rather than a music video, does include a title. Titles give music videos a cinematic feel and avoids her song starting abruptly. I think its usage in my own music video will depend on having a complete video to look at to see if it will structurally benefit my video, and if so I will consider using a black background.
Also the text font is also another factor to take into consideration: currently I have a font similar to what is used on Lana's album covers, however I like the delicacy of the serif font. If I choose to use the serif font in my own video, I should consider incorporating it into the house style of the promotional products -her website and album cover, to make the style across my artists products cohesive.
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